Upon arrival at SXSW, Sore Losers hit the ground running everywhere (business meetings, interviews, networking events and shows) getting it all in around Sore Losers official showcase and performances. On the final day of SXSW, prior to hitting streets and performing that night at the Beats, Bass & Beams Music Fest show, Sore Losers gathered to discuss their set and plan there last day in Austin. The conversation quickly morphed in to a discussion about Sore Losers past year in review, the We Are Sore Losers EP, upcoming schedule demands and new music for the remainder of 2012. The We Are Sore Losers EP original music creation process revealed many things to everyone involved. Although the journey was far from easy, all agree it was essential to growth to experience as much of the real grind of the music business as early as possible. The overall experience was retrospective yet key in truly knowing if the music industry is really for you.
During the We Are Sore Losers EP creation process, Brown patiently observed and learned the live music creation process. All who know Brown know he always has lyrics in his head just waiting to get out. When the project finally neared completion, Brown’s constant need for great music called for the best possible solution to bridge the gap not only for Brown or Sore Losers but more importantly for Sore Losers loyal fans and supporters.
Sore Losers band will be heading back to the lab soon to start laying the groundwork for the next live Sore Losers band project. Already in the works, Brown will release a series of mixtapes. Sore Losers fans should be on the lookout for the first mixtape currently being recorded.